Kroger Corporate Office
For several years now, Kroger, a grocery chain headquartered in Cincinnati, kicks off an annual Giving Hope a Hand Campaign to raise funds for Breast Cancer Awareness and Research during the month of October by lighting their building pink. Vincent Lighting Systems makes this possible with large sheets of dichroic that our team installs onto the existing 1000W Mercury Vapor units. VLS also does weekly maintenance during the month to ensure that the glass stays clean and the building stays bright and pink.
In 2015, in addition to adding the dichroic pink sheets to wash the building in pink, VLS was also hired to add a punch of light for the kick-off lighting. We supplemented the dichroics with Philips VARI*LITE VL3500 Wash and VL4000 Spot fixtures. We also worked with Zinsco to provide and install a 12'x40' LED screen with 50mm pixel spacing. This was integrated with Kroger's Sharing Courage site to provide live feeds directly to the screen, for survivors and others to share their stories of courage in facing breast cancer. RGB provided the video integration.
A VL3500 helping to light up the building. Photo by Randy Scheib.
About Kroger Corporate Office10.01.2013
Graphic Design: Zinsco
Video Integration: RGB
vincent lighting team:
Adam Hayward, Project Sales
Trevor Shibley, Project Sales
Randy Scheib, Production Manager