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VLS Welcomes New Director of Sales for Rental & Production

September 13, 2023



Cleveland, OH — Vincent Lighting Systems (VLS), a leading provider of services for visual environments, is pleased to announce the appointment of Lauren Lombardi as the Director of Sales for Rental & Production. With a record of proven successes within the live events and hospitality industries, Lombardi will play a pivotal role in driving VLS’s growth and expansion in the Cleveland market.

In this new role, Lombardi will be responsible for fostering new relationships and opportunities for the rental and production group. Drawing upon her extensive industry experience and proven leadership skills, Lombardi is poised to lead the sales team in delivering exceptional results and establishing VLS as the go-to source for full production and rental services.

“We are thrilled to welcome Lauren to our VLS family as our new Director of Sales for Rental and Production,” said John Petrafesa, President at VLS. “Her wealth of experience and passion for the events industry make her the ideal candidate to spearhead our sales efforts. We are confident that she will contribute significantly to our continued success.”

Lombardi brings 20+ years of experience producing and selling hospitality and live events to VLS, making her well-suited to guide the company’s strategic initiatives in growing our client base. Her deep understanding of event management will be instrumental in capitalizing on emerging opportunities and ensuring VLS’s continued leadership in the market.

Lombardi’s career highlights include six Goodyear Cotton Bowls, two Capital One Bowls and many high-profile corporate events, such as AT&T International Sales Kickoff and Hilton Owners International Conference, further underscoring her dedication to excellence in the live events industry.

Lombardi is excited to join the VLS team and said, “This opportunity is exciting as I am collaborating with industry specialists to grow the VLS presence in Cleveland. There’s something special about working with fellow experts towards a common goal.”

Learn more about Lauren on our Meet the Team Page.


About Vincent Lighting Systems:

Vincent Lighting Systems (VLS) provides a comprehensive range of services for visual environments. Founded in 1978, VLS has a rich history of creating captivating productions and is renowned for providing exceptional customer experiences. From seamless integration and production solutions to accessible rental offerings and merchandise, we help clients create immersive environments through awe-inspiring designs and meticulous technical execution. We thrive on the power of collaboration, the art of reimagining possibilities, and an unshakeable commitment to achieving success.

For media inquiries or further information, please contact Carolyn Heard at cheard@vls.com. You can also visit vls.com for additional details about our company and services.


Vincent Lighting Systems

6161 Cochran Rd Ste D

Solon, OH





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